VIDEO AND CONTENT MARKETING

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We are a content and video marketing agency that specializes in content creation and digital distribution on the web and across social media platforms

WHY VIDEO MARKETING?

  • Online video users are expected to double to 1.5 billion by 2016
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos
  • Globally, online video traffic will be more than 55 percent of all consumer Internet traffic by 2016
  • About 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration
  • Facebook is making serious changes to how marketers use its platform and the concentration has been in the area of video and how it is viewed, distributed and the performance reports it provides per video

WHY PHOTOS?

  • Including a Photo as a thumbnail  for your video will more likely grab the attention of viewers and can increases views by over 45%
  • An article, blog, social media post or website with images get 94% more total views
  • In an E-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  • Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

 

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